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November 21, 2009

We have helpful, professional sales representatives standing by to help you advertise on our online products and in the classifieds and retail space of our print products. We can help you better reach your customers in the Coachella Valley market.

Online Advertising

The Desert Sun's family of web sites offers a variety of ways to reach potential customers, from enhanced listings in our shopping directories to banner ads and special packages. We can provide you with a low-cost solution to reach targeted audiences on the Internet: home buyers and sellers, people searching for cars, jobs or merchandise, or any of the high-income, highly educated people surfing the Internet.

Our offerings include:

  • E-mail Newsletters: The Desert Sun sends an e-mail every morning to online users who have reqested to receive Desert Sun headlines in their e-mail. The email is sent in text and html and offers an opportunity for a highly visual skyscraper ad, linked to your Web site.

  • mydesert.com: Our umbrella site and home of local news, sports, features, entertainment, opinions, business and obituaries from The Desert Sun.
    Opportunities include banner ads, tile ads and sponsorships.

  • DesertSunClassifieds.com: Our searchable database of classified ads. Place a classified ad.

  • Real Estate: Fully searchable listings of existing homes for sale in the Coachella Valley. Opportunities include banner ads and broker and agent listings.

  • CareerBuilder: Fully searchable listings of The Desert Sun's employment ads. Careerbuilder listings offer local employer profiles, free resume placement, company job postings, and classified ad postings.

  • Cars.com: Fully searchable listings of new and used cars, trucks and other vehicles offered for sale by dealerships in and around the Coachella Valley. Offered in partnership with the national cars.com network. Cars.com attracts visitors with feature articles and databases of automotive information and allows dealers to profile their new model lines and to list their inventories of used cars.

  • Apartments.com: Fully searchable listings of apartments advertised in The Desert Sun's classifieds. Offered in partnership with the national Apartments.com network, this product lets landlords and property managers publish expanded profiles of their communities, including photos and video walk-arounds.

  • HomeFinder: Fully searchable listings of new home developments in and near the Coachella Valley. Offered in partnership with the national Homescape.com network. Opportunities include banner ads and a variety of packages for presenting information about your model homes and communities. Place a classified ad
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    Online Banners and directory listings:
    Online Sales Manager
    onlinesales@thedesertsun.com
    (760) 778-4794
    9 a.m. to 6 p.m. Monday through Friday

    Classified Advertising

    Classified ads are commonly known as the "want ads." It's an economical way to buy and sell just about anything, to find a job or place a personal message. The Desert Sun's friendly advertising representatives will gladly help you write your ad which will appear in the newspaper and online. For best results online, include your e-mail and Web site address in your ad.

    Place your ad 24 hours a day/7 days a week at www.desertsunclassifieds.com

    By phone or e-mail:
    Place ad via e-mail: Classified Advertising
    Phone: (760) 322-2222
    Toll-free: (800) 233-3741
    7:30 a.m. to 5 p.m. Monday through Friday

    Place a Classified Automotive Display ad via e-mail: Automotive Advertising (760) 778-4550
    or to place a Classified Real Estate Resale Display Advertisement via e-mail: Real Estate Advertising
    (760) 778-4751

    In person:
    Palm Springs
    750 N. Gene Autry Trail
    8:00 a.m. to 5 p.m. Monday through Friday

    Bermuda Dunes
    78078 Country Club Drive
    10 a.m. to 2 p.m. Monday through Thursday

    Retail Advertising

    Retail ads are the display advertisements found throughout the paper. They tell you about sales at local stores, announce an event or festival and entice you to try a new restaurant. Call or e-mail us if you are a business owner interested in effectively reaching Coachella Valley consumers. One of our account executives will assist you in all of your advertising needs.

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    Do you want to know the stats on our readers, the specs for advertisments, and the prices? Email Media Kits for more information.

    All other information about advertising, contact:
    Retail Advertising
    (760) 778-4720
    8 a.m. to 5 p.m. Monday through Friday

    The Coachella Valley Market

    The Desert Sun cares about the valley's businesses and we strive to provide the best quality product for you. As you make your marketing plans, you need to make The Desert Sun your marketing partner.

    The Coachella Valley looks to The Desert Sun as the primary source of information. Each week 8 out of 10 adults, or 174,000 people, read The Desert Sun newspaper to get in-depth information about trends and events that affect their lives. The newspaper is read by the people you want to reach -- 80 percent of the valley's adults.

    We continually improve our news and information products to make them more useful and valuable. The Desert Sun's regular daily sections include A1, Local, Sports, Living, Business and Classifed. We also offer the entertainment-oriented Weekend tab on Fridays, a Saturday repackaging of the Features section as Desert Home and Desert Real Estate and two additional Sunday sections -- Desert People and Desert Life. Subscribers also receive Desert Magazine our desert lifestyles magazine each month. These improvements attract more readers and provide excellent advertising opportunities.

    Ways We Can Help

    Co-op:

    • Manufacturers routinely make money available to help you promote their products. National Advertising will help you identify sources of co-op funds or phone (760) 778-4514.
    Creative Services:
    • Our Creative Services Department is staffed with professional artists available to help you plan and create effective advertisements. Services include speculative and finished advertising layouts and designs, logo design, and product art and design at $40.00 per hour. Contact our Creative Services department at (760) 778-4735.
    Ad Services:
    • The Desert Sun Ad Services Department will pick up and deliver for you. Ad Services staff will deliver ad proofs to in-town advertisers and return art work or deliver tear sheets if requested. For pickup and delivery, call the Ad Services Department at (760) 778-4680.
    Retail Advertising:
    • If you need advice on effective media buying or how to best reach your customer in the most cost-efficient way, contact the Advertising manager at (760) 778-4516.
    Free Ads:
    Promoting your Non-profit Organization
    If you would like to promote your non-profit organization's event or benefit, you may take advantage of these options:
    • Public Service Announcements - Available to charity organizations (IRS code 501(c)(3) designated non-profits) to promote a non-profit community service or event. These ads are placed on a space available basis. Click here for PSA Guidelines.

    • Sponsorships - The Desert Sun currently sponsors 20 major community events throughout the year. Typically, our support goes to organizations where the funds raised will benefit local residents, and the events have wide community appeal. Sponsorship is granted at the discretion of The Desert Sun. You may submit your sponsorship requests to The Desert Sun, Attention: Marketing Communications Manager, (760) 778-4536 or email: Marketing . Requests should be submitted as early as possible, preferably at least 6-months prior to the event date.

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    Market Research:

    If you are looking for information on market trends in the Coachella Valley, contact the Marketing Manager at (760) 778-4735.

    Custom Publishing:

    If you are interested in creating a custom print product for your business or organization (which may or may not be inserted into the newspaper), or if you need information on our special publications like Desert Magazine, Visitors Guide, Discover Guide, or the Desert Cities Menu Guide, phone Custom Publishing at (760) 778-4735.

    Box Number Charges:

    For convenience and confidentiality, we offer blind box numbers for written replies to your ads. Responses can be mailed to your office or home or picked up at our Palm Springs office. Each position or situation advertised requires a separate box number. We will hold the correspondence in your box for 30 days after the ad expires.

    E-mail us at classifieds@thedesertsun.com or call a Classified Sales Representative at (760) 322-2222.